Marco Ruckenbrod works as a freelance brand strategist. And more than that, Marco is truly addicted to narration [Master thesis: ‚Brand Loyalty Through Strategic Dramaturgy’]. For more than 7 years now, he tinkers with brands, design and communication. He worked with various agencies such as Peter Schmidt Group/BBDO, Publicis Pixelpark, Saatchi & Saatchi or McCann. After a little industry sabbatical, joining the Miami Ad School’s Planning Bootcamp in Sydney, he now works as an independent strategist. Based in Heidelberg, Marco creates brand strategies, develops design strategies, unleashes creative strategies and crafts communication strategies. He already worked on brands like BMW, Bosch, Goethe Institut, Granini, HAYS, Hannover 96, Hilti, Landliebe, LAMY, Merck, Samsung and ZEISS. All in all, his experience spans 45 brands in 22 industries and 13 countries. Besides that, he passionately lectures and blogs, too.