Marco Ruckenbrod works as a freelance brand & creative strategist. More than that, Marco is truly addicted to narration [Master thesis: ‚Brand Loyalty Through Strategic Dramaturgy’]. For more than 8 years now, he tinkers with brands, design and communication. He worked with various agencies such as Saatchi & Saatchi, Leo Burnett, Publicis Pixelpark, Grayling, TBWA, Peter Schmidt Group/BBDO, SYZYGY, KemperKommunikation, VORN/Hirschen Group, or McCann. After a little industry sabbatical, joining the Miami Ad School’s Planning Bootcamp in Sydney, he now works as an independent strategist. Based in Heidelberg, Marco creates brand strategies, encourages design strategies, unleashes creative strategies and crafts experience strategies. He already worked on brands like Bosch, BMW, Goethe Institut, Granini, HAYS, Hilti, Landliebe, LAMY, L’Oréal, Maggi, Merck, Samsung, TUI, Tempo, Toyota and ZEISS. All in all, his experience spans 50+ brands in 20+ industries and 10+ countries. Besides that, he passionately lectures, writes and blogs, too.