Marco Ruckenbrod

Narrative Brand Management & Strategic Story Conception

Narrative Brand Management & Strategic Story Conception

In a nutshell: This workshop seeks to sensitize participants to think and act like a brand dramaturg. Basically, the session is designed for brand, marketing and communication experts, both working in agencies or in marketing departments. Of course, the workshop is also open to those who are just interested in the topic. The entire session deals with the key question of ‘How to transfer narrative thinking into the world of brands and communication?’