Workshops: In the workshops we explore practical methods and frameworks to work with narratives approaches in organizational and personal transformation. Experienced practitioners will provide insights into their toolboxes and assignments, providing a rich and deep field of experience for you to dive into. The workshops will cover a variety of applications of narrative methods – from igniting and managing change and transformation in organizations to guide personal reflection and building engaging learning environments.
- Get to know best practices in working with stories in organizations
- Enlarge your toolbox for working with groups and organizations
The workshop will run in parallel sessions. 6 parallel workshops on Friday, 6 on Saturday.
Workshops: In den Workshops werden praktische Methoden und Modelle narrativer Ansätze in Organisationen vorgestellt und verprobt. Erfahrene Praktiker geben Einblicke in Ihre Werkzeugkoffer und stellen Anwendungsbeispiele vor. Wir möchten damit ein reiches und intensives Lernfeld schaffen, in dem spezifische Anwendungsfelder – vom Markenmanagement über Wissensmanagement zum Kulturwandel - vertieft und erkundet werden können.
- Best practices zur Arbeit mit Geschichten in Organisationen kennenlernen
- Erweitern Sie Ihren Werkzeugkoffer in der Arbeit mit Gruppen und Organisationen
Die Workshops werden parallel in zwei Zeitslots durchgeführt. Es finden sowohl am Freitag als auch am Samstag Nachmittag jeweils 6 Workshops parallel statt.
Friday Workshops / Workshops am Freitag
Saturday Workshops / Workshops am Samstag
Similar to all cultures, corporate cultures depend on values, norms, on rituals, habits, behaviours and prescribed routines. The limbs of such cultural corpus do not resonate with facts and figures. To trigger new experiences, then, means to intervene into the anticipated schedules and orders and alter a group’s or individual’s horizon of expectations. The workshop will present a conceptual frame and case studies about how these interventions can be planned and implemented.
In a nutshell: This workshop seeks to sensitize participants to think and act like a brand dramaturg. Basically, the session is designed for brand, marketing and communication experts, both working in agencies or in marketing departments. Of course, the workshop is also open to those who are just interested in the topic. The entire session deals with the key question of ‘How to transfer narrative thinking into the world of brands and communication?’
As HR-experts, we dive to find interculturally competent talents. As PR specialists we need to think „out of water“ and practice the perspective change to make sure we meet the needs of the intercultually complex audiences. A possible way to make sure our message comes over clearly is to share a particular culturally related story and describe the cultural context of that encounter. The secret recipee is to focus on the „happy end“ and on the synergy effects rather than listing possible challenges and differences
